Our latest European shiny alternative is Pixii 
, a French camera manufacturer. 
The company was founded in 2017 by David Barth, an entrepreneur who worked on Linux development for Ubuntu for almost 10 years, helping to develop and make Ubuntu more accessible.
He couldn't find the photo camera he wanted, so he decided to make one.
Pixii cameras are designed and made in Besançon, a city famous for its watchmaking and precision engineering. The final assembly of the camera happens there, but the parts that make up the camera come from different places. The mechanical parts are made in the Vosges region of France, while the electronic components are sourced from Germany and China.
The company's graphical designer, Isabelle Colas, has experience from the luxury and watchmaking industries, and she is responsible for the #Pixii cameras' elegant design. Her work has won the company awards like the Red Dot Design Award.
Pixii is competing with Leica 
, but it works with #Leica's lenses. It's aimed both at #photography fans and the "Instagram generation". Despite challenges in increasing production, Barth's approach has attracted international attention and financial backing, including investments from people with experience in the industry.
https://pixii.fr
#EuropeanAlternatives #BuyEuropean #photography
Dietmar Bachmann 
APO-SUMMICRON-SL 1:2/75 ASPH.
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